【打死你也想不出如此创意的行贿方式】
一房地产商将自家楼盘的空中花园,出售给房产局官员的远房亲戚。先交付定金10万元即可。转天该亲戚来收房,发现所定房屋已被开发商出售给他人。于是到法院起诉开发商违约,最后庭外和解,开发商愿意双倍空中花园价格赔偿客户损失,几百万合法转移。
看了这个小故事,一家顾问公司的朋友说出了下面几个创意行贿的故事来。
故事一:某国内南方知名地产企业为给回扣,借排广告为名,找了某城市区委书记的侄女拍片子作为电视广告的备选,当然这一条百分百不会上电视,因为只拍了5分钟,很儿戏吧。给了30万作了广告拍摄费。
故事二:一个国际咨询公司借自己出版的内刊,曾四次采访电力企业的一位高管,然后每次答谢4000美金,说是行规。我知道这个事情,是因为我的一个在另外国际公司的朋友要求在电力企业纪检问的时候说是行规,采访要给专家费。
故事三:某国内知名地产企业为给回扣,那个时候还是2006年前后,找了个女的,学历能力相貌一般,安排担任超高薪工作,后介绍认识某领导的儿子,闪电结婚,1周后离婚,此公子厅外和解获得2座房子。(此公子本身已离异)。
故事四:某国际知名企业为给回扣,安排给收回扣的领导的儿子负责其公司在美国的私人飞机的管理。其职务类似国内的车队队长,虚职不上机。然以职务要求素质极高为名,给了150万美金的年薪。
故事五:某企业为给回扣,送了一位领导一个名为赝品的字画,齐白石的,标价7000,有发票,还是北京某街知名字画行的。但实为真品。此领导也付了费了。后过3-4个月,圈内传出此领导检漏,以赝品价格买到1精品,并传为业内美谈,还上过电视。后委托江苏某排行,20万卖出。
故事六:某企业为给回扣,在大学赞助一奖学金,金额巨大,但奖励征文。评委5人,2人来自学校,3个来自这个企业。果不其然,这奖学金落入一父在此专业领域的儿子手中。企业为能源行业,学校为北京某知名大学中文系。
故事七:某企业为给回扣,派专人值守彩票兑换点,以现金购买彩票。然后以答应代买为名将买到的中奖的彩票送给要拿回扣的人。
朋友总结说,干顾问行业可以看到中国人的智慧。这只是列举一些他经历的回扣故事。不映射任何人和公司。如果把这些故事集中起来,应该成为中国公关行业的经典。
Thursday, January 20, 2011
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